Thursday, 12 September 2013

Glasses That Fit Over Spectacles Are a Hit

Prescription sunglasses are an expensive investment, but if you wear glasses, at first sight it looks like a purchase you have to make. However, that isn't necessarily so.

UK based eyewear brand Rapid Eyewear have recently started to manufacture sunglasses that go over glasses - the company likes to call them overglasses. Rapid Eyewear's Managing Director John Clark explains why the company, who have been manufacturing their own brands since 2005, have chosen to make them:

"We were getting quite a lot of customers asking if we made overglasses, over a period of time" he says. "To be honest I wasn't keen at first because I thought making overglasses might simply discourage people from buying our Rx prescription eyewear, but now we've started making them I can see this isn't really the case. All we have actually done is to provide a service to a cash-strapped public who want a simple, highly cost-effective solution to their needs."

There are currently two pairs available, in matt black and tortoiseshell colours. "I have been gobsmacked by our sales of overglasses" says Clark. "On Amazon in particular they are going like hot cakes and we are having to order them in their thousands to make sure we don't run out of stock. The feedback for the products has been excellent, with customers praising the quality and look, which of course is highly satisfying because we always work hard on our designs."

The idea of making sunglasses that fit over spectacles isn't a new one of course, and quite a few other companies also make them. Despite the stiff competition, Rapid Eyewear's attractive-looking sunglasses have struck a chord with the public and their establishment in this highly competitive market has been swift. As a result, several new styles are already in manufacture, including a night-driving overglasses option, alternative colours, and slightly larger fitting frames for those with bigger glasses.

"We seem to have hit the ground running with this range of products, and so we will definitely be developing the range further to meet the large demand" says John. "It has been interesting to note that a lot of customers, mainly women, buy both styles we've produced so far because they want a fashion choice - we'll be looking to increase that choice very soon with more colours."

The new styles will become available in early October, in time for Christmas shopping. For sure, with prices set at under £15.00 per pair, Rapid Eyewear's Overglasses will make an ideal Christmas present. They are made from lightweight polycarbonate and offer 100% UVA / UVB protection, through impact-resistant lenses. Take a look at the Rapid Eyewear Overglasses range here.

Thursday, 1 August 2013

UK aerobatic ace Mike Williams is the latest high-profile RC modeller to start using Modelglasses to enhance his vision when flying. The Caterham Club member burst onto the UK aerobatics competition scene in 2000 and he hasn't looked back since, winning numerous aerobatic freestyle and F3A events. His most notable performances have come in the RCM&E British Freestyle Championships, where Mike has won both the Advanced and Unlimited Classes, and the BMFA Top Gun title at the Nationals. In 2011, Mike made his first foray into international competition and finished a highly commendable tenth in the F3A World Cup.
Recently, Mike has been causing quite a stir on the show circuit flying his impressive 41% Krill Extra 330Sc, which boasts a three-metre wingspan and a 175cc Flat Twin engine up front.

Mike is growing very attached to his Breeze Modelglasses, which give him as much versatility as he needs in different light conditions, thanks to their interchangeable lenses. As it happens, they look pretty stylish too!

Find out more about Mike by visiting his website here No Visible Horizon

To find out more about Mike's sunglasses, please go here Breeze RC Modelglasses

Sunday, 24 March 2013

Price Freeze and Free Shipping in 2013 Make Rapid Eyewear Great value for Money...

...despite rising shipping costs and a challenging weakening of the pound against the US dollar, C & M Rapid Ltd have announced a price freeze for Rapid Eyewear products in 2013. This is great news for consumers, as other companies hike their prices to cope with the challenges of a global economic crisis.

"The major shift in currency, forthcoming postal price hikes, poor weather and of course the economic crisis are all a bit of a nuisance but the business continues to thrive. I think customers really buy in to what we're trying to do for them with regard to producing sport-specific, versatile quality eyewear that offers outstanding value for money" says John Clark, Managing Director. "It helps that our eyewear is designed for use in all conditions, and not just sunshine. Dedicated sports enthusiasts will find ways to get on their bike, down to the river bank or out on the golf course even in spells of poor weather. Our eyewear can help even in poor light conditions and that is a fact that's not lost on our customers."

 The Rapid Eyewear sunglasses range continues to grow, with the new Altius sunglasses exploring new and exciting markets for the company. "Altius really excite me" says John. "The brief I gave the company was that I wanted them to produce the best quality lenses they could muster. They certainly didn't let me down." Perfect for sports and leisure, Altius are also highly fashionable, giving them a wide appeal. But the most appealing factor may well be the price. "The price point for this kind of quality in eyewear is almost unheard of. I really do believe Altius offer the best quality to price point ratio of any sunglasses of this type in the marketplace today."

View Altius aviator sunglasses